A sneak peek at the Airtel Hyderabad Marathon event

What began as a thought, took shape recently and it became a social movement of sort. We at sRide, were proud to be a part of the Airtel Hyderabad Marathon, which concluded recently and we are cherishing every moment of it. We took forward our aim to help the society and protect the environment by encouraging the practice of carpooling across cities – Chennai, Pune and Hyderabad. We have been conducting events, competitions and other trending campaigns to put forward our point, but the one day we could actually talk to people about it was at the Airtel Hyderabad Marathon. And we actually made it a point to reward all those who helped us spread the cause. (We were there on the 28th, 29th and the 30th of August) With social media and selfies being this generations go-to, we actually ran a campaign for the same a week in advance! You can see all the madness and fun we had on our Facebook profile as well as our Twitter feed. We received a whooping response from our social media campaign and multitude of aspirants pledged to carpool while going to and fro from the marathon. Here’s taking a look at the marathon and what we did during those days! The event was just as expected – it was brimming with a never ending energy! And we at booth #36 on the registration days had some crazy fun with the sRide car our team made. We know it sounds crazy, but that’s how the whole campaign was -crazy but FUN! Looks fun right? We got more! Yes we even gave...

Carpooling – the new way of socializing!

It’s a big city, you work long hours, and travel back and forth to your work place, the whole setup is understandably hectic. The hectic life is taking a toll on many a life functions. Our health is compromised, we live in constant stress and on top of all, we are going backwards in our social evolution graph! Yes, it is shocking, that we, the much advanced creed of human species; the modern humans of 21st century are in fact less social. There may be much reason to ponder over, as to why the society is becoming so disintegrated. The reasons are simple and are in front of our eyes, yet we turn a blind eye to them. We have complicated our lives so much, that social conventions went of the window somewhere in the middle of last decade, when smartphones and social media took the front seat. Most of the urban youth is living the corporate life and is engrossed in the never ending travel which is involved with it. People are spending more time than ever on the roads, but not for recreation, but instead in long traffic jams. Amidst all this commotion, social life is non-existent, and we hardly communicate to individuals other than our colleagues and clients, and yes the exclusion list contains friends! All of a sudden, in this socially fragile society, “Carpooling” is picking up pace with the youth. Yes, it is simple and it is viral, as more and more people are finding carpooling as a chance to enhance one’s social circle. What’s terrific about the idea is that people meet other...