sRide – Tool for Commute Conundrum

sRide – Tool for Commute Conundrum

Maybe the world can live without food, maybe the world can live without water, but can the world really live with a commute? Birds migrate over continents, gazelles and wildebeest do it over plains, and even insects cross-pollinate over orchards, everybody’s always moving, constantly rushing, always going forth. And yet, as human beings, we are the only ones who complain incessantly about all our travelling woes. Without knowing it, we spend a major part of our life in transit, commuting for jobs, for schools, for social events, always in a massive hurry to get from point A to point B. Studies show that the average American spends a total of thirty eight hours every year stuck in traffic, and do you know what? In most major cities across the world, the typical car commuter spends more than 60 hours – that’s more than a week of work-time – sitting in their car, stuck. People may hate rush-hour traffic and all the hassles associated with it, but not enough to give up their cars. Still, at the end of the day, more than three-quarters of us prefer to drive to work alone. Only 5 percent use public transportation. Fewer still walk or ride bicycles. Do they enjoy wasting their money, their fuel, and most importantly, their time? We sure hope not. How do we make the commute more exciting? Can we make it add value to our lives? Do we maximize on these moments of self-inflicted isolation and do something productive with all the time we sit confined in our car? Like chalk out our life plans, dream a little...
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